Digital Marketing

a well planned strategy can help convert visitors into customers

A fresh marketing approach your brand needs.

Let us help your brand create a solid digital marketing ecosystem spread across multiple channels to engage with your customers. We tailor-make your plan, which is effective, achievable, and unique mixed with the right channels and platforms for your business growth.

Digital marketing is important as it allows you to reach wider audience than traditional methods and target prospects who are most likely to purchase your product or service. Furthermore, it is often less expensive than traditional advertising and allows you to measure success on a daily basis and pivot as needed.

Web presence

Digital developments have changed the face of marketing today. Web presence is not just about having your business address and contact details online, it requires efforts way beyond that.

Here are some benefits of a strong web presence:

  • A larger customer audience: When a user goes out seeking for a product, typically they will start by researching online. A good website and an effective digital strategy will ensure that your brand is put forth first to these prospects.
  • Build a brand: Having a substantial digital presence can not only increase consumer awareness, but it can also work to strengthen your brand by building up your credibility.
  • Seize opportunities: Every online search related to product or service is an opportunity for your brand to obtain new customers. Our team conducts a thorough analysis of your target audience and ensure your branding aligns with their perspective and interests.
  • Target various audiences: Your website, social media and other digital mediums give you a platform to both educate consumers about your brand and highlight your unique features or values that inspire resonance. Each different platform holds a certain type of demographic or segment which your brand can leverage from.
  • Cost effective: Digital marketing is one of the most cost-effective ways of generating more leads. A similar marketing effort on traditional media channels can cost more than three time to that of digital media.
  • Measurement: It allows your brand to read and evaluate the customers feedback through various analytics tools online. Our team each month evaluates and reports the growth of every digital tactic implemented to improve moving forward.

Social media

Our social media management team has expertise working on a diverse spectrum of brands from a variety of industries. We will assist you in developing interesting content while increasing and nurturing your audience, converting your followers into dedicated brand ambassadors.

Engaging content on social media can boost your brand from the rest and help you build an audience that will convert into customers. Presence on a combination of platforms like Facebook, Instagram, Twitter, LinkedIn, etc., can help you develop your company into a reputable brand.

There is a common misconception that you need to be present on social media channels. Though our belief is that it is far more effective to choose channels that your target audience are using with a bespoke and inspired social media strategy. A weak presence on too many channels may even affect your business negatively. So, leave it to us and we will figure out what fits your brand the best.

Email Marketing

Email marketing allows you to target certain categories of clients or even specific individuals, allowing you to customize your email marketing and boost the relevancy and likelihood of opens, clicks, and conversions.

Our data driven approach makes sure we respond accordingly to everything your customers are telling you. our approach uses email to nurture or provide further research when the prospect is in the consideration stage before pinpointing the appropriate moment to nudge them to close the conversion. This strategy allows the customers to know exactly what the next step is.

Jaytech has the knowledge to develop extremely effective email marketing programmes that deliver remarkable results, whether you are B2B or B2C.

Pay Per Click – Adwords / Facebook

Let us ensure that your brand stand out and ranks high among the legion of competitors.

We will assist you in determining which PPC channels are the ideal fit for your brand. Distinct channels have unique functions, and advertisers are becoming spoiled for choice. Google AdWords remains the most popular option, but there are other ways to increase your brand’s visibility while you look for new clients.

Our PPC advertising specialists will conduct keyword research, write enticing messages, and convert those clicks into buyers. We will help you increase clicks, conversions, customer acquisition, and retention by handling your PPC campaigns from start to finish.

Visitors to Leads to Customers = Conversions

SEO

SEO sends highly focused traffic to your website’s landing pages and is another key approach to earn ROI. Our team of professionals will employ search engine optimisation to perfect your product/ service pages in order to outperform the competition.

Our SEO strategy is multi-faceted with key focus on audits, keywords research, link building, technical and on-page SEO, and content creation. The conjunction of all these acts a complete bundle for success.

Content marketing

Blogs and content marketing are a vital part of overall dynamic digital marketing strategy. It drives traffic to the website, generating new leads for your brand, helps you further nurture those leads, and allows you have an increased insight into your customer base. It is cost effective and yields measurable results in terms of positive returns on investment.

Let us guide your brand on a journey of digital transformation and business growth. Contact us for a free initial consultation and further information of our digital marketing packages.

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