Reasons why your emails may be getting into SPAM folder

Email marketing is a powerful tool for businesses to connect with their audience and drive sales.

However, email campaigns can end up in the spam folder if certain words or phrases trigger spam filters.

In this blog, we’ll discuss some common phrases or words to avoid spam tagging in email campaigns.

Free

While “free” may seem like a great word to use in your email campaigns to entice readers, it is also a common trigger for spam filters. Instead, use words like “complimentary” or “gift” to offer something for free without triggering spam filters.

Guaranteed

Similar to “free,” “guaranteed” can also trigger spam filters. Instead, use phrases like “money-back guarantee” or “satisfaction guaranteed” to convey the same message without triggering spam filters.

Act Now

Words or phrases that create a sense of urgency or pressure, such as “act now” or “limited time offer,” can trigger spam filters. Instead, use phrases like “while supplies last” or “offer expires on [date]” to create urgency without triggering spam filters.

Earn Money

Words or phrases related to making money or financial opportunities, such as “earn money” or “make money fast,” can trigger spam filters. Instead, use phrases like “increase your income” or “financial opportunities” to convey the same message without triggering spam filters.

Buy Now

Similar to “act now,” “buy now” or other calls to action that create a sense of pressure can trigger spam filters. Instead, use phrases like “shop now” or “explore our products” to encourage readers to take action without triggering spam filters.

All-caps or excessive punctuation

Using all-caps or excessive punctuation in your subject lines or email content can trigger spam filters. Instead, use proper capitalization and punctuation to ensure that your emails are delivered to your subscribers’ inboxes.

Vague or misleading subject lines

Using vague or misleading subject lines, such as “important message” or “urgent,” can trigger spam filters and decrease your open rates. Instead, use specific and relevant subject lines that accurately describe the content of your email.

In conclusion, using certain words or phrases can trigger spam filters and hurt the effectiveness of your email campaigns.

By avoiding these common trigger words and phrases, you can ensure that your emails are delivered to your subscribers’ inboxes and improve your open and click-through rates.

With a little effort and attention to detail, you can create effective email campaigns that drive significant growth for your business.